Creative Director at Irrational Games Ken Levine recently addressed the choice of box art for Bioshock Infinite, which has faced criticism from many. Levine explained that the cover art was designed to appeal to people unaware of the game, as opposed to fans who’ve been following the title since its announcement. Levine assured fans that Irrational games will provide alternate cover art that can be printed out.
Walking the tightrope between business and art always seems to be an issue with media. It’s easy to cry “sell out,” but you need only look at history to discover that the quality of your work doesn’t mean a good life. Can I blame Irrational Games for trying to appeal to the type of person who will spend $60 because the cover has a gun, fire, and the American flag? No. Will the box change the content of the game? Also, no. This is not the worst cover art ever made for a game. (This is.) However, what could have been great has resigned itself to mediocrity, a blemish on what seems will be an amazing game.