GameStop launches experimental “GameStop Kids”
GameStop opened its first branch of stores titled “GameStop Kids” on Friday. The store is specifically for young children, featuring only E-rated games, the equivalent of G-rated films. The stores will also feature a variety of toys related to the games on sale. There will be eighty stores opened by November 15.
While these stores are a shameless attempt at the pockets of parents everywhere, I welcome their presence. The number of parents who buy M-rated (17+) games for their children is obscenely high. If parents can’t read a ratings label on the game itself, why not slap it on the store?