100k view presidential election via Xbox 360
According to Microsoft, more than 100,000 people watched the second presidential debate through the Xbox Live service for the Xbox 360. The service provided live coverage of the debate, and asked around seventy questions on various topics, such as the winner of the debate and the truthfulness of the candidates.
Xbox Live has a variety of non-gaming features, but this one is very interesting. Services such as Netflix make sense on the Xbox 360, considering its main purpose is entertainment. I am not sure how necessary the live stream was on Xbox Live, but regardless it was a fun little feature.